It’s not just your store schedule and location. According to Byron Sharp, professor of marketing science and author of How Brands Grow, Physical Availability is a critical component of growth. What is it? Find out how it works and 3 ways to build it for your store.

You don’t just have a store. You have a brand: a power-source for customer attraction and preference. The more you define and grow that brand, the stronger your store can become. But what exactly is a brand, how does it serve your business and how do the best Brand Manager approach “building” one? Find out here.