Your Store is a Brand. Are You Building It?

You don’t just have a store. You have a brand: a power-source for customer attraction and preference. The more you define and grow that brand, the stronger your store can become. But what exactly is a brand, how does it serve your business and how do the best Brand Manager approach “building” one? Find out here.

Your Guide to Daily Essentials™

Jamieson’s team of scientists and nutrition experts have designed Jamieson Essentials™ – a line of products that are essential for our customers health and wellness. Each product in the Essentials™ line supports the maintenance of foundational health. Your customers stand in the supplement aisle and think “What the heck do I take?!”, and they should know that Jamieson’s Essentials™ are curated for those looking to support their health & wellness at a foundational level.

Here for 100 More

Jamieson, Canada’s most trusted brand of vitamins and supplements, is celebrating their 100th anniversary this year. To celebrate this centennial milestone, they’re launching 100 Days of Wellness, learn how you and your customer can participate in free fitness classes, wellness talks, nutrition workshops, and weekly prizes from March 12 to June 25, 2022.

Is Your Store Full of Holes?

Because your customers shop around, you have something called leakage, and it comes in two forms. For example:
1. The Converted: customers who buy VMS from you, but also buy some VMS elsewhere
2. The Unconverted: customers who buy all their VMS elsewhere
This leaves you with your share of wallet. For instance, if your average shopper spends 70% or their VMS budget outside your store, you’re left with a 30% share of wallet. (And that could be very generous.)

Best New Product Awards

We are excited to announce that Jamieson and Iron Vegan have been recognized with 2022 Best New Product Awards.