New Innovations from our house of brands!
The earth is not a garbage can and neither is your body. Because, as they say, what goes in is what comes out. Iron Vegan fuels everyday active lifestyles with products made from real food ingredients that come from nature. To ensure that we can always deliver the high-quality that you deserve, we need to be good stewards of the world we live in. This isn’t only for the sake of our ingredients. We believe that it is our responsibility to take care of the environment, just like we would our own bodies. To show our commitment, Iron Vegan has joined 1% for the Planet, pledging to donate 1% of annual sales to support environmental organizations focused on the environment.
It’s not just your store schedule and location. According to Byron Sharp, professor of marketing science and author of How Brands Grow, Physical Availability is a critical component of growth. What is it? Find out how it works and 3 ways to build it for your store.
You don’t just have a store. You have a brand: a power-source for customer attraction and preference. The more you define and grow that brand, the stronger your store can become. But what exactly is a brand, how does it serve your business and how do the best Brand Manager approach “building” one? Find out here.
A look into how natural health enlightenment invited consumers into a deeply meaningful story: how we’re meant to live and thrive in an increasingly complex world.
Jamieson, Canada’s most trusted brand of vitamins and supplements, is celebrating their 100th anniversary this year. To celebrate this centennial milestone, they’re launching 100 Days of Wellness, learn how you and your customer can participate in free fitness classes, wellness talks, nutrition workshops, and weekly prizes from March 12 to June 25, 2022.
Because your customers shop around, you have something called leakage, and it comes in two forms. For example:
1. The Converted: customers who buy VMS from you, but also buy some VMS elsewhere
2. The Unconverted: customers who buy all their VMS elsewhere
This leaves you with your share of wallet. For instance, if your average shopper spends 70% or their VMS budget outside your store, you’re left with a 30% share of wallet. (And that could be very generous.)
We are excited to announce that Jamieson and Iron Vegan have been recognized with 2022 Best New Product Awards.