Jamieson’s team of scientists and nutrition experts have designed Jamieson Essentials™ – a line of products that are essential for our customers health and wellness. Each product in the Essentials™ line supports the maintenance of foundational health. Your customers stand in the supplement aisle and think “What the heck do I take?!”, and they should know that Jamieson’s Essentials™ are curated for those looking to support their health & wellness at a foundational level.
Jamieson, Canada’s most trusted brand of vitamins and supplements, is celebrating their 100th anniversary this year. To celebrate this centennial milestone, they’re launching 100 Days of Wellness, learn how you and your customer can participate in free fitness classes, wellness talks, nutrition workshops, and weekly prizes from March 12 to June 25, 2022.
Because your customers shop around, you have something called leakage, and it comes in two forms. For example:
1. The Converted: customers who buy VMS from you, but also buy some VMS elsewhere
2. The Unconverted: customers who buy all their VMS elsewhere
This leaves you with your share of wallet. For instance, if your average shopper spends 70% or their VMS budget outside your store, you’re left with a 30% share of wallet. (And that could be very generous.)
We are excited to announce that Jamieson and Iron Vegan have been recognized with 2022 Best New Product Awards.